Why White Towels Are (almost always) The Best Option

Do you dream of cloud-like bath towel stacks before a warm shower? Because that's literally what our dreams are made of.

For the average person, it is common to spot an endless stock of fresh, white towels at hotels and suites. After all, white towels have become an essential staple for most hotels. Although a white towel is a traditionally more simple palette to work with, it still has a wonderfully vibrant personality that exudes world-class luxury and comfort.

But, despite many five-star experiences with white towels and endless dreams of nice cloud-like stacks, many people opt for towel colors other than white. Well, we're here to assure you that white towels are possibly the best choice you can make AND that cloud-like stacks are 100% possible for you, too.

Why choose white towels over other options?

We love keeping it simple and classy with classic white towels. It turns out that white towels are actually much easier to manage and keep fresh than dyed or patterned and busy textured towels. 

White towels have pretty much been in the traditional towel game for what seems like forever. We didn’t want to change this aesthetic, so we decided to stick with it.

Plus, the white towel you use will most likely pick up more dirt than usual and as a result, you are more likely to wash it more frequently than your other towels..  After all, who doesn’t want fresh, clean white towels in their done-pile hamper?

Still not convinced about the allure behind white towels? Trust that our towels are dreamy and synonymous with bathroom essentials.  First, the color of white won’t fade away after time. With a gentle wash and clean, you can retain the original white color of your towels without worrying about other colors staining or creating a tie-dye concoction and mishap in the laundry room.

Keep in mind that mold can be an issue when it comes to using towels frequently. The good thing about white towels is that unlike colorful towels, white towels can be easily maintained and retain their original color through a simple soak in detergent or just another gentle watch with a separate spin cycle. This also prevents fading, unlike other towels that look like they’ve been through a rough wash cycle.

White towels also provide functional flair, some consistency and an easy color palette to work with. You won’t forget where you placed your white towels because they can be easily stacked as a family of towels. And if you know us, you know we’re all about family.

Also, you’ll be doing yourself a favor by recycling and not simply purchasing new, colorful towels that might require more maintenance. You’re doing the planet a favor by working with what you have.

It’s true that 100% Egyptian cotton is probably the best type of cotton you could buy for your white towel bathroom aesthetic goals.

There is a beautiful story behind each white towel that you throw on or hang in the shower. Our towels have a bold signature and embroidery of pyramids, reminding us of the commitment we have to ensure your towels are 100% Egyptian cotton.

We love our white, fresh-out-of-the-laundry smelling towels because they are easy to maintain and able to withstand color fading while drying off all your worries.

The next time you take a shower, you won’t have to worry about finding a matching pair of colorful towels. Just go for the white towel for simplicity and dream-like, meditative purposes.



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