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Almost 30% of Egypt’s population lives below the poverty line. Deteriorating dust colored homes in roughly 1221 slums fill the Egyptian landscape. In a country so densely populated these conditions have a negative psychological effect on those living in them.

An alarming trend of depression within these slums is what inspired an NGO named Mashrou’ El Saada to take action. Believing in the positive power behind the science of color therapy, this group began renovating and adding a splash of color to the slums of Egypt

Impactful, thoughtful and long term change: one towel at a time.