6 Reasons Your Old Towels Should Be Nervous
Your old towels had a good run.
They dried you after some showers. Took a few beach trips. Occupied half a closet. Collected sand like it was a hobby. Stayed damp for hours. Smelled suspicious after being left in a bag one too many times.
Respectfully, their time may be up.
Meet The Everything Towel: our most versatile towel yet. Lightweight, oversized, quick-drying, sand-resistant, and handmade from 100% premium cotton.
Here are six reasons your old towels should be looking over their fibers.
1. Dry In Under 60 Minutes
A regular cotton towel can take hours to dry.
That’s fine if it lives on a hook. Less fine if it’s stuffed in your gym bag, beach tote, carry-on, or the backseat of your car like a damp hostage.
The Everything Towel is built with an airy fouta weave that helps water evaporate fast. It dries in under 60 minutes, which means it’s ready for round two before most towels have even accepted their fate.
- Dry off after the shower.
- Dry off after a swim.
- Dry off before the mildew gets comfortable.
2. Absorbs 4x Its Weight In Moisture
Lightweight towels usually come with a catch: they barely absorb anything. Not this one.
The Everything Towel absorbs up to 4x its weight in moisture, pulling water off your skin without becoming a soggy burden. It gives you the absorbency you actually need, without the heavy, wet-dog energy of a traditional towel.
It dries you fast. Then gets out of your way.
3. Sand Just… Doesn't Stick To It
Beach towels are basically sand delivery systems.
You bring one to the beach, and somehow three pounds of coastline come home with you.
The Everything Towel uses a smooth, flat fouta weave that makes it harder for sand, grass, and dirt to cling. Shake once. Move on with your life.
4. Packs Down to the Size of a Pair of Socks
Traditional towels are greedy.
They take up half your bag, so they rarely earn a spot in it. Suddenly, you’re drying off with a borrowed towel that feels like it’s seen things. Terrible things.
The Everything Towel is generously oversized when open, but compact when packed. The Oversized is big enough for beach days, gym showers, pool hangs, and morning yoga, yet takes up less space than a sweater.
The Compact is even more backpack-ready. Its the towel you forgot you packed until you really, really need it.
A towel should not require its own luggage. We said what we said.
5. 100% Cotton. No Weird Plastic-y Feel.
A lot of performance/travel towels feel like they were engineered by someone who has never enjoyed being dry.
Sure, they pack small. But they also feel slippery, synthetic, and vaguely like a car-cleaning cloth or worse yet: microfiber.
The Everything Towel is made from 100% cotton. No synthetic fibers. No microplastics. No chemical-softened trickery. Just high-grade cotton, woven to be breathable, absorbent, quick-drying, and naturally resilient.
6. Goes Everywhere They Can't
Your bath towel dries you after a shower.
Your beach towel goes to the beach.
Your gym towel lives in fear of being forgotten in a locker.
The Everything Towel does all of it.
Use it at home, at the gym, at the beach, at the pool, on a hike, in your carry-on, after a run, during yoga, at a picnic, while camping, or anywhere else. This towel suddenly becomes the most useful thing you own.
It’s one towel with endless excuses to use it.
Your Old Towels Can Stay. But They’ve Been Warned.
We didn’t make The Everything Towel because the world needed another towel.
We made it because most towels are either too bulky, too single-purpose, too slow, too synthetic, or too annoying to bring anywhere.
So we built one with a better balance: big enough to love, light enough to carry, absorbent enough to trust, and quick-drying enough to use again and again.
Your old towels should be nervous.
The Everything Towel is coming for their hook.
The Everything Towel launches on Kickstarter on June 2nd. Sign up to be first in line and first to lock in early backer pricing at: kickstarter.com/projects/casamera/the-everything-towel